by Erika Montgomery | Dec 15, 2015 | Blogging Tips, Public Relations
Did you know social media marketing is not only a great way to get your name out there, but can also boost your business’ customer service? Taking your conversations online and using sites like Facebook, Twitter, Google+ and LinkedIn can be a great way to connect with...
by Erika Montgomery | Dec 10, 2015 | Blogging Tips, Public Relations
Companies looking to spread the good news about their initiatives, products and services have many options for getting the word out, but often are unsure of how to determine if their content is newsworthy. While social media marketing is a perfect avenue for spreading...
by Erika Montgomery | Dec 8, 2015 | Blogging Tips, Public Relations
Your business’ reputation is important to manage closely to avoid potential crises and negative publicity. There are several things you can do online to make sure you brand’s image remains top-of-mind and is shown in a positive light. Being proactive to optimize...
by Erika Montgomery | Dec 1, 2015 | Blogging Tips, Public Relations
Contacting the media and getting your brand placed in a story all begins with writing a pitch. Crafting a message that is strong and interesting can be a challenge and there are several mistakes many PR pros may make during the process. Here are three common follies...
by Erika Montgomery | Nov 30, 2015 | Public Relations
As technology continues to evolve, and the field of public relations along with it, this question keeps coming up: “What is PR?” PR Newswire recently took on the task of redefining public relations. They asked their followers to fill in the blank, “PR is now _____,”...
by Erika Montgomery | Nov 10, 2015 | Blogging Tips, Media Coverage, Public Relations, Social Media
Recently, we wrote a post about leveraging your editorial media coverage to achieve maximum success. If you’ve just received some great PR, you’ll want to make sure everyone knows about it! In addition to writing a blog post about the mention, pinning it on Pinterest...