by Erika Montgomery | Dec 26, 2022 | Marketing
As we move further into the 21st century, businesses need to be aware of the latest marketing trends in order to stay competitive, and it’s important to start preparing now. One of the most important trends to keep in mind is that marketing is becoming increasingly...
by Erika Montgomery | Sep 21, 2022 | Digital Marketing, Marketing
I’m sure you hear it over and over again – post regularly on social media to leverage the power of your following, create brand ambassadors and increase your company’s name recognition online. Posting updates on social media is one thing, but publishing strategically...
by Erika Montgomery | May 11, 2022 | Media Coverage, Public Relations
Are you looking for exposure for you and your business? You may want to consider going after podcast or radio show interviews. These often-overlooked platforms can help you gain publicity and name recognition, in addition to getting your story out there to your target...
by Erika Montgomery | May 3, 2021 | Marketing
One of the best things a company can do for their content marketing strategy is to create a content calendar for their business. While creating content on the fly has its advantages, and should be applied when appropriate, there are a variety of benefits to having...
by Erika Montgomery | Apr 24, 2021 | Social Media
Have you heard of TikTok? On the off chance you haven’t heard of it, it is a social media platform that is especially useful for brands that want to stay relevant with their social media strategy. In this episode of Two Minute Marketing Tips, I explain eight steps you...