by Erika Montgomery | Apr 5, 2019 | Marketing
Creating a strategy for content marketing can be daunting, especially if you are not sure where to begin and have a limited budget. While formulating a plan, you might even find yourself wondering where your competitors’ website traffic comes from and if there are...
by Erika Montgomery | Jul 16, 2018 | Marketing
“I’m sorry, your old marketing strategy can’t come to the phone right now. Why? Oh, ‘cause we have 5 marketing tips to learn from Taylor Swift!” Okay, perhaps that wasn’t quite as catchy as the original. The fact that you recognized the reference is a testament to...
by Erika Montgomery | Jun 18, 2018 | Marketing
A few months ago, we touched briefly on one of 2018’s hottest marketing trends: influencer marketing. In the golden age of social media, your target audience is more likely to listen to the opinion of their favorite social media star than a stuffy traditional...
by Erika Montgomery | Jun 8, 2018 | Social Media
In this day and age, social media holds a value that businesses simply cannot ignore. It doesn’t matter if you run a three-person graphic art business or a 500-strong financial services company. If you’re not using social media, you’re costing your...
by Erika Montgomery | Jun 1, 2018 | Marketing
Last year we brought you 3 PR tips from everyone’s favorite sitcom, The Office. Well, our obsession with Dunder Mifflin is as strong as ever, so we decided to delve back into the wisdom of our friends from Scranton. The show is surprisingly chock full of valuable...
