by Erika Montgomery | Aug 18, 2017 | Marketing, Public Relations
If you’re a football fan, you’re probably just as excited as I am that pre-season is finally here, which means we are only weeks away from the start of regular season! As a native Washingtonian, the Seahawks have been my team for as long as I can remember, but it...
by Erika Montgomery | Jul 31, 2017 | Marketing
Netflix is all the rage right now for streaming and on-demand content. As its popularity has dramatically increased over the years, its volume of original content has followed suit with hit shows like Orange Is the New Black, House of Cards, BoJack Horseman and...
by Erika Montgomery | Jul 7, 2017 | Marketing
When it comes to marketing, you want to reach as many people as possible to increase awareness of your products or services. To do that, you need to start with a solid strategy. One of the first steps in this process is to identify your target audience. For example,...
by Erika Montgomery | Jun 1, 2017 | Social Media
These days, if something isn’t binge-worthy, is it even worth it? Media users have an insatiable appetite to consume an entire season of a TV show in one sitting and no longer desire to wait an entire week to get their next bite. A show (or any sort of content) must...
