by Erika Montgomery | Apr 12, 2023 | Content Marketing, Marketing
In marketing we often treat customers as imaginary buyer personas who supply a business’s profits, but it’s important to remember that customers are real human beings with emotions and thoughts that can be influenced by your content marketing strategy. Being human...
by Erika Montgomery | Oct 17, 2022 | Marketing, Social Media
Backlinks are a form of off-page SEO where you earn links from other websites that direct people to your site. They are very different from outbound links, which link from your website to another. The terms backlinks and inbound links can be used interchangeably and...
by Three Girls Media | Apr 27, 2022 | Business Tips, Marketing
A couple of months ago, I decided to begin something I have been putting off for a long time. I started a workout journey! I have never been someone who consistently works out, but during the COVID-19 pandemic I stopped moving my body completely after I realized home...
by Erika Montgomery | Apr 13, 2022 | Media Coverage, Public Relations
Despite their similarities, a media pitch and a press release are two very different components of your press strategy. Although most people think of press releases as the bread and butter of securing media coverage in a public relations campaign, the reality is that...
by Erika Montgomery | Mar 28, 2022 | Marketing, Three Girls Media
As society has become more and more digitally focused, acronyms and abbreviations have become a staple in texting, social media and more. While reducing the number of words you type can save time, it can also leave your work illegible and unnecessarily complicated....
