by Erika Montgomery | Sep 27, 2021 | Marketing, Three Girls Media
When I transitioned into the marketing field after teaching elementary school students for over a decade, I initially thought that the two realms would be completely separate from each other without much overlap. I prepared for a steep learning curve coming from an...
by Erika Montgomery | Aug 16, 2021 | Marketing
The final step to creating any piece of content marketing is to edit the copy and graphics to ensure they are free from errors. This is a step that cannot be overlooked, as both loyal and potential customers alike are quick to point out any mistakes that have been...
by Erika Montgomery | Jun 9, 2021 | Marketing
Memes have become an integral part of the internet. Even if you are not sure exactly what a meme is, you’ve probably seen dozens of them on your social media channels today alone. They are a huge part of internet culture; an increasing number of brands are recognizing...
by Erika Montgomery | May 10, 2021 | Marketing
Storytelling marketing is using narrative to communicate a message to an audience. The message should make the viewer feel something that drives them to take action. It is considered an art form requiring creativity, insight, practice and skill. It is not an overnight...
by Erika Montgomery | May 4, 2021 | Marketing
We have all heard of the 5 W’s of journalism: who, what, when, where and why. They are the elements of information gathering needed to get the full story. But the 5 W’s do not just apply to journalism; they can also apply to your business strategy in marketing....
